Founder/Principal 
The Generational Imperative, Inc.

Chuck Underwood is one of the handful of people who developed and then popularized the discipline of generational study. His original principles are a permanent part of this discipline.

As the founder/principal of consulting firm The Generational Imperative, Inc., he consults and trains American business, government, education, religion, and other institutions on Generational Marketplace, Workforce, and Education Strategies, and other niche applications of generational study.

Among his clients: Hewlett-Packard, Procter & Gamble, Coca Cola, Time Warner Cable, Macy’s, State Farm, United States Military, American Council On Education, Veterans Healthcare Administration, and hundreds more across virtually all industries.

And in Education, his clients include the American Council On Education, Council For The Advancement And Support Of Higher Education, Association of Community College Trustees, NISOD/National Institute For Staff And Organizational Development, numerous state college associations, and many individual colleges, universities, charter schools, tech schools, and others. And he has launched pilot projects that make use of his content in college classrooms.

His book is the most comprehensive presentation of generational business strategies and personal-life dynamics ever published and is entitled:

America’s Generations In The Workplace, Marketplace, And Living Room

In addition, Mr. Underwood is the host of the public-television series America’s Generations With Chuck Underwood, the first multigenerational presentation in the history of national television.

Classroom instructors utilize his book and the DVDs from his PBS television shows in their classrooms in a long list of courses.

He is also formally trained in qualitative research methodology and conducts primary generational research for his clients and his own firm.

The Ohio University College of Business grad had spent his earlier career years in the mass media of radio and television, first as an award-winning broadcast journalist and national sports play-by-play announcer, and then as a creator and producer of original programming. He has hosted and produced shows that have aired nationally and internationally.

He has taken his rightful place as an eminent authority in generational study. Traveling throughout the United States, Canada, and Europe for consulting assignments, seminars, research, and keynotes, he also authors newspaper and national-magazine columns on generational dynamics, guest-lectures at universities, and is regularly interviewed for generational news stories by magazines, newspapers, and network newscasts.

Director of Public Affairs, Eastern U.S.
Pearson

Jonathan (JC) Considine is Director, State Government Relations at Pearson, overseeing state government relations in Massachusetts and 12 other Eastern U.S. states. Before joining Pearson, JC spent 12 years at the Mass. Department of Elementary and Secondary Education, serving as Commissioner Mitchell Chester's chief of staff and communications director. JC previously worked for a Mass. state senator, former Mass. Secretary of Education Michael Sentance (now the State Superintendent of Education in Alabama), and at a national school reform institute. JC is a graduate of Bowdoin College and the University of Texas at Austin's LBJ School of Public Affairs. He lives in Boston with his wife, Marybeth, and their daughter, Grace.

Associate Director
Business Services Division, University of Florida

David serves as Business Services Associate Director at the University of Florida where he leads the efforts for the UFALLAccess textbook program. The UFAllAccess textbook program has helped over 42,000 students save over $5M in textbook costs since summer 2014 and on track to reach over 20,000 students during the fall 2017 semester.

Vice President, Strategic Partnerships
Pearson

Tim has nearly two decades of experience developing, implementing, and marketing innovative solutions to customer needs in higher education. In his current role with Pearson, Tim is responsible for working with institutions, platform providers and Pearson sales and services teams to help establish and grow digital course materials distribution models that deliver affordable day one access to all students.

Partner
Whiteman Osterman & Hanna LLP

Mr. Quinn concentrates his practice in the areas of government relations, education, labor and employment law, and business, corporate and commercial law. He is general corporate and regulatory counsel to both lower and higher education institutions throughout New York, and was selected as one of New York Area’s Best Lawyers in 2009 and one of The Best Lawyers in America in 2008 in the area of government relations. He is a member of the New York State and Albany County Bar Associations and the President of St. Catherine’s Center for Children. He attained his J.D. degree in 1992 from Albany Law School.

Assistant Provost 
New England Institute of Technology

I am an Assistant Provost at New England Institute of Technology and the Director of the Faculty Resource Center.  My responsibilities include faculty development, the use of academic computing resources, classroom A/V resources, online resources (especially Canvas) and a variety of administrative tasks.  I started at New England Tech 27 years ago as an adjunct faculty member and progressed to an associate professor in video production.  Along the way, I helped create and chaired a new Multimedia and Internet Communications program and worked as the college’s first educational technologist. I also have twenty years of experience in the video production industry as a videographer and online editor.Last year, I co-authored a book called UDL in the Cloud, published by CAST Publishing on the integration of Universal Design of Learning in an online environment. I live in Seekonk, MA. When I have some free time, I love to create stained glass panels for my home.