Financial Times launches FT Tilt

Announcing new FT emerging markets news & analysis service

NEW YORK/LONDON: 10 January 2011: The Financial Times today announces the launch of FT Tilt, a premium online financial news and analysis service focused exclusively on the emerging world. It serves finance professionals who have a direct interest in these markets and business professionals who need a deeper understanding of the fast-growing regions.

Paul Murphy, editor-in-chief of FT Tilt, commented: “Recent years have seen economic power shift—or tilt—south and east. This trend is accelerating rather than diminishing and we see strong demand from our core professional readers for increasingly granular news and insight in markets beyond the developed G3 economies. The service will connect the dots across the emerging world to present a holistic view of this vibrant and increasingly central story.”

FT Tilt has a network of dedicated writers stationed in regional bureaus around the world, providing detailed coverage of Latin America, Africa, the Middle East, South and East Asia, Russia and Eastern Europe. Launched by the team responsible for the multi-award winning financial blog FT Alphaville, this new service draws on a rich pedigree of producing exclusive, market-moving news and thoughtful analysis. FT Tilt has been developed as part of the FT’s broader effort to provide specialised coverage with tangible value to niche audiences.

Features of the service include:

  • Tilt Populi, a community area where approved members share their own commentary or research on emerging markets topics. By hand-selecting its members, FT Tilt ensures the conversation and content meet the FT standard for quality.
  • Tilt Pro, a premium, subscription-only area where users can access exclusive and actionable news, snappy analysis and rare insight into this underreported world produced daily by the Tilt editorial team around the world.
  • An enhanced search and filtering system that allows readers to produce and save specialist searches for instant access to the most relevant news and analysis.
  • Soon to come: FT Tempo, a feature where FT Tilt journalists offer a “sentiment score” at the point of publication on whether a piece of news will be upbeat or downbeat for the companies, sectors, or asset classes involved. FT Tilt members will also be able to offer their own sentiment score and will have access to an aggregate Tempo reading on a particular topic or company.

Murphy said, “By drilling down into the important yet underreported world of emerging markets, gathering a professional community of members contributing to a high-level and dynamic conversation, and measuring collective sentiment of the news, FT Tilt is taking an unprecedented step in the evolution of online journalism to better serve its readers with interests and stakes in even the most opaque corners of the world.”

Readers can apply for membership to Tilt Populi and a free trial to Tilt Pro by filling out a short questionnaire at http://tilt.ft.com. Follow FT Tilt on Twitter @FTTilt.

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For further information please contact

Emma Gilpin-Jacobs
Global Director of Communications
T: +44 (0) 20 7 873 4447
E: emma.gilpin-jacobs@ft.com