Pearson Plug and Play platform is launched with DK

New initiative allows developers to access Pearson content to create innovative new products

London and New York (3rd May 2011) - Pearson and its illustrated non-fiction imprint, Dorling Kindersley, today announce the launch of Pearson’s Plug & Play Platform, a new initiative for working with developers and sharing the company’s award-winning content.

The Pearson Plug & Play Platform unlocks the company’s rich content bank – which ranges from DK’s vivid images of nature, travel and science to textbooks from Pearson Education – by making certain content available to internal and external developers. These developers in turn can blend valuable Pearson content with other material and data to build entirely new, innovative products.

The Plug and Play initiative will provide a developer community empowered to work regularly with the datasets of DK and other Pearson companies, including Pearson Education and its FT Press imprint, which includes titles on business, management, marketing and science.

The Plug & Play Platform will help enable developer communities to help establish new commercial models associated with innovative uses of DK and other Pearson content by developers. This approach includes the building of interfaces to allow DK and other Pearson data to be accessible, and lead to more collaboration, both internally and externally.

DK Travel’s Digital Publisher, Peter Buckley, says: “DK is excited about Plug & Play’s potential to link developers with valuable content and provide room for innovation to flourish. Working with developers in this way and being open to the unexpected is going to be very invigorating.”

The launch of the Plug & Play Platform with DK content is the lead project in a global Pearson initiative that seeks to make it easier for the world’s wealth of developer talent to work with Pearson and its unique content in order to experiment and innovate.

Pearson’s Future Technologies Group Product Manager, Diana Stepner, says: “We recognise the world has changed and our content needs to be available for innovative uses outside Pearson. Plug & Play opens up opportunities for DK and Pearson to connect with developers who are seeking the rich content we can share.”

The first material to be tested with this launch will be DK’s bestselling Eyewitness Travel Guide material, already available in multiple formats including books, ebooks and third party apps (iPhone®, iPad® and Android®). DK’s content covers a huge range of subjects from science and natural history to gardening, cookery, parenting and early learning, and is for all ages. DK hopes to see the fruits of this launch in the form of new and innovative digital product in early 2012.

Notes to editors

About Pearson

Pearson is the world's leading learning company, providing consumer publishing through the Penguin brand, educational materials and services, and business information through the Financial Times Group. Pearson serves learners of all ages around the globe, employing 36,000 people in more than 70 countries, and is listed on the London and New York stock exchanges. For more information, visit www.pearson.com.

About DK

Established in 1974, DK publishes bestselling, award-winning and visually stunning reference books for adults and children and is fast becoming an internationally regarded content creator and provider across a wide range of media. DK is owned by media group Pearson PLC and is part of the Penguin Group.

DK has established a worldwide reputation for its innovative non-fiction books in which the clarity of the words and pictures come together to spectacular effect. The company’s titles range from travel, including award-winning Eyewitness Travel and Rough Guides, to children's books, reference, natural history, parenting, health and fitness, sport and popular culture. As well as creating beautiful books DK is making content available in a range of digital formats, from mobile phone applications to in-flight entertainment systems. DK content in all its forms is still characterised by quality, expertise and accessibility. DK is a brand that inspires trust and prides itself on creating books with international appeal, working with companies worldwide who share its values and ethos.

DK has offices in London, Melbourne, Munich, New Delhi, New York and Toronto.

For more information

Please contact Hermione Ireland on 020 7010 4336 or email Hermione.ireland@uk.dk.com or Suzanne Sangster on 020 7010 3553 or email Suzanne.sangster@uk.dk.com