Apparel Manufacturing: Sewn Product Analysis, 4th edition

  • Grace I. Kunz
  • Ruth E. Glock

Apparel Manufacturing: Sewn Product Analysis

ISBN-13:  9780131119826

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Apparel Manufacturing: Sewn Product Analysis is designed to provide a conceptual framework of the manufacturing process for future apparel professionals. It helps students understand the complex decision making involved in marketing, merchandising, and producing apparel to meet the needs of the target customer. Our intent, is to provide a global, integrated perspective so that readers will understand the interrelationships among processes and decisions.

The content is divided into five parts that focus on the factors that determine the cost, price, quality, performance, and value of garments.

  • Part I presents a broad perspective of the organization of the apparel business, the roles of marketing and merchandising, and the complexities of operating in a worldwide market.
  • Part II provides a comprehensive discussion of apparel development processes including development of product standards and specifications. Specific roles of design and technical design are enhanced with new sections on establishing garment fit and finishing.
  • Part III focuses on apparel management with emphasis on quality, cost, materials, product development, and production sourcing.
  • Part IV examines production processes considering engineering, production planning and management, and human resources that underlay preproduction, sewing, equipment, and finishing operations.
  • Part V focuses on management, issues and decisions related to support materials, closures, and trims.
  • Appendices enable readers to relate sewn product decisions to three basic apparel products including t-shirts, men's dress slacks, and dress shirts.

Table of contents

  • 1. Organization of the Apparel Business.
  • Nature of Apparel.
  • Structure of the Apparel Industry.
  • Globalization of Apparel Manufacturing.
  • Organization of Apparel Firms According to Areas of Specialization.
  • 2. Marketing Strategies.
  • Marketing Responsibilities in Apparel Firms.
  • Strategic Marketing Processes.
  • Retail and Wholesale Marketing Strategies.
  • Labeling and Licensing.
  • 3. Merchandising Processes.
  • Context of Merchandising.
  • Concepts of Apparel Product Lines.
  • Dimensions of Product Change.
  • Nature and Timing of Merchandising Responsibilities.
  • 4. Product Standards and Specifications.
  • Product Standards.
  • Sources of Quality and Performance Standards.
  • Company Standards for Quality, Size and Fit, and Performance.
  • Developing and Using Specifications.
  • Writing Specifications for Apparel Manufacturing.
  • Professional Perspectives on Product Development.
  • 5. Garment Analysis and Specification Development.
  • Role of Garment Analysis.
  • Style Description.
  • Positioning Strategy.
  • Sizing and Fit.
  • Materials Selection.
  • Garment Components Assembly.
  • Final Garment Assembly and Finishing.
  • Style Presentation.
  • 6. Creative and Technical Design.
  • Influences on the Design Process.
  • Creative Design.
  • Technical Design.

Published by Pearson (June 28th 2004) - Copyright © 2005