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Contemporary Canadian Marketing Cases, 3rd edition

  • HF Herb MacKenzie
Contemporary Canadian Marketing Cases

ISBN-13:  9780132059732

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Overview

Contemporary Canadian Marketing Cases - List of Cases

 

Case 1:  Cott Corporation  

H.F. (Herb) MacKenzie

 

Case 2:  Financial Analysis Exercises  

H.F. (Herb) MacKenzie

 

NEW Case 3:  Marketing OxyContin in Canada  

Anne M. Lavack and Chris Brischuk

 

NEW Case 4:  SaskTel  

Natalie Johnston and Anne M. Lavack with Gina Clark

 

Case 5:  Pantry Pride  

H.F. (Herb) MacKenzie

 

NEWCase 6:  Centre for the Arts  

H.F. (Herb) MacKenzie

 

Case 7:  Wing and a Prayer  

Marvin Ryder

 

Case 8: Lucas Foods  

Walter S. Good and John Fallows         

 

NEW Case 9:  Comfort in the Night 

Ed Bruning and Charles Mossman

 

Case 10:  Steinhouse Knitting Mills (Canada) Ltd.  

Mark Haber and Christopher A. Ross

 

NEW Case 11:  Casablanca Kids  

Lisa Giguere and David Rose

 

Case 12:  Rocky Mountain House Co-op  

Thomas Funk 

 

NEW Case 13:  Executive Training Inc.  

Thomas Funk 

 

Case 14:  Dillon Controls Ltd.  

James E. Nelson and Mark S. Johnson

 

NEW Case 15:  Nickel Belt Paving  

Justin Funk and Thomas Funk

 

Case 16:  Toronto Door & Trim  

David S. Litvack, Donna Bernachi, and John Blackie

 

NEW Case 17:  Ontario Rutabaga Council  

Justin Funk and Thomas Funk

 

Case 18:  Marketing-in-Focus Inc.  

H.F. (Herb) MacKenzie

 

NEW Case 19:  African Market Square  

Donna Stapleton and Zainab Jerrett

 

NEW Case 20:  Agro Seeds 

Thomas Funk                        

 

NEW Case 21:  Milton Quality Inn  

Joe Barth and Nashrin Bhimji

 

Case 22:  “Greener Pastures”: The Launch of StaGreen by HydoCan  

Anne T. Hale

 

NEWCase 23:  MN Design  

Andrei Craciun and Chris Ross

 

NEW Case 24:  Therm-eze  

William A. Preshing and Denise Walters

 

NEWCase 25:  ProtoCase  

Sherry Finney, Doug Lionais, and Jacqueline Lalanne

 

Case 26:  Wilderness Newfoundland Adventures  

H.F. (Herb) MacKenzie and Cori-Jane R

 

NEW Case 27:  ABS Global (Canada) Inc.  

Tom Funk, Justin Funk, and Steve Fried

 

NEW Case 28:  EverLine  

Andrei Craciun and Chris Ross

 

NEW Case 29:  Hannas Seeds  

Thomas Funk and Patricia Hannas

 

NEW Case 30: MediaSpark

Doug Lionais, Sherry Finney, and Melissa Cameron

 

NEW Case 31:  TFI Food Equipment Solutions  

H.F. (Herb) MacKenzie and James Doyle

 

Case 32:  Murray Industrial Limited  

H.F. (Herb) MacKenzie

 

NEW Case 33:  Wee Piggies and Paws  

H.F. (Herb) MacKenzie and James Doyle

 

NEW Case 34:  Literary Partners of Manitoba  

Natalie Johnston and Anne M. Lavack with Gina Clark

 

Case 35:  The Holey War: Robin’s Donuts versus Tim Horton’s  

Ian Spencer

 

NEW Case 36:  5-to-10-a-day Program  

Nicole Sali and Anne M. Lavack

 

NEW Case 37:  Stavanger Industrial Sales  

H.F. (Herb) MacKenzie

 

Case 38:  Industritech Inc.  

H.F. (Herb) MacKenzie

 

Case 39:  Health Care Corporation of St. John’s  

H.F. (Herb) MacKenzie

 

Case 40:  Some Ethical Dilemmas in Business-to-Business Sales  

H.F. (Herb) MacKenzie

 

 

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Published by Pearson Canada (May 15th 2007) - Copyright © 2008