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Contemporary Canadian Marketing Cases, 3rd edition

  • HF Herb MacKenzie
Contemporary Canadian Marketing Cases

ISBN-13:  9780132059732


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Contemporary Canadian Marketing Cases - List of Cases


Case 1:  Cott Corporation  

H.F. (Herb) MacKenzie


Case 2:  Financial Analysis Exercises  

H.F. (Herb) MacKenzie


NEW Case 3:  Marketing OxyContin in Canada  

Anne M. Lavack and Chris Brischuk


NEW Case 4:  SaskTel  

Natalie Johnston and Anne M. Lavack with Gina Clark


Case 5:  Pantry Pride  

H.F. (Herb) MacKenzie


NEWCase 6:  Centre for the Arts  

H.F. (Herb) MacKenzie


Case 7:  Wing and a Prayer  

Marvin Ryder


Case 8: Lucas Foods  

Walter S. Good and John Fallows         


NEW Case 9:  Comfort in the Night 

Ed Bruning and Charles Mossman


Case 10:  Steinhouse Knitting Mills (Canada) Ltd.  

Mark Haber and Christopher A. Ross


NEW Case 11:  Casablanca Kids  

Lisa Giguere and David Rose


Case 12:  Rocky Mountain House Co-op  

Thomas Funk 


NEW Case 13:  Executive Training Inc.  

Thomas Funk 


Case 14:  Dillon Controls Ltd.  

James E. Nelson and Mark S. Johnson


NEW Case 15:  Nickel Belt Paving  

Justin Funk and Thomas Funk


Case 16:  Toronto Door & Trim  

David S. Litvack, Donna Bernachi, and John Blackie


NEW Case 17:  Ontario Rutabaga Council  

Justin Funk and Thomas Funk


Case 18:  Marketing-in-Focus Inc.  

H.F. (Herb) MacKenzie


NEW Case 19:  African Market Square  

Donna Stapleton and Zainab Jerrett


NEW Case 20:  Agro Seeds 

Thomas Funk                        


NEW Case 21:  Milton Quality Inn  

Joe Barth and Nashrin Bhimji


Case 22:  “Greener Pastures”: The Launch of StaGreen by HydoCan  

Anne T. Hale


NEWCase 23:  MN Design  

Andrei Craciun and Chris Ross


NEW Case 24:  Therm-eze  

William A. Preshing and Denise Walters


NEWCase 25:  ProtoCase  

Sherry Finney, Doug Lionais, and Jacqueline Lalanne


Case 26:  Wilderness Newfoundland Adventures  

H.F. (Herb) MacKenzie and Cori-Jane R


NEW Case 27:  ABS Global (Canada) Inc.  

Tom Funk, Justin Funk, and Steve Fried


NEW Case 28:  EverLine  

Andrei Craciun and Chris Ross


NEW Case 29:  Hannas Seeds  

Thomas Funk and Patricia Hannas


NEW Case 30: MediaSpark

Doug Lionais, Sherry Finney, and Melissa Cameron


NEW Case 31:  TFI Food Equipment Solutions  

H.F. (Herb) MacKenzie and James Doyle


Case 32:  Murray Industrial Limited  

H.F. (Herb) MacKenzie


NEW Case 33:  Wee Piggies and Paws  

H.F. (Herb) MacKenzie and James Doyle


NEW Case 34:  Literary Partners of Manitoba  

Natalie Johnston and Anne M. Lavack with Gina Clark


Case 35:  The Holey War: Robin’s Donuts versus Tim Horton’s  

Ian Spencer


NEW Case 36:  5-to-10-a-day Program  

Nicole Sali and Anne M. Lavack


NEW Case 37:  Stavanger Industrial Sales  

H.F. (Herb) MacKenzie


Case 38:  Industritech Inc.  

H.F. (Herb) MacKenzie


Case 39:  Health Care Corporation of St. John’s  

H.F. (Herb) MacKenzie


Case 40:  Some Ethical Dilemmas in Business-to-Business Sales  

H.F. (Herb) MacKenzie



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Published by Pearson Canada (May 15th 2007) - Copyright © 2008