Pearson FlexText, Microeconomics, 1st edition

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Pearson FlexText...setting you up for success in school and at work

The study of economics requires a different style of thinking from what you may encounter in other courses. Economists make extensive use of assumptions to break down complex problems into simple, analytically manageable parts. This analytical style, while not ultimately more demanding than the styles of thinking in other disciplines, feels unfamiliar to most students and requires practice.

Our experience has taught us that what first-year economics students want most from a FlexText is help in mastering course material to do well on examinations. We have developed this FlexText to respond specifically to that demand. 

Table of contents

1 Scarcity, Opportunity Cost, Trade, and Models
2 Demanders and Suppliers
3 The Demand and Supply Model
4 Elasticity
5 Government Policy Choices: Efficiency and Equity
6 Consumer Model Basics: Utility behind Demand
7 Producer Model Basics: Profits and Costs behind Supply
8 Market Structure and Pricing Power
9 Perfect Competition
10 Pricing for Profits in Imperfect Competition
11 Market Failure and Competition Policy
12 Externalities
13 Inputs, Income, and Inequality

Published by Pearson Canada (April 30th 2018) - Copyright © 2019