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  5. Planning, Implementing, & Evaluating Health Promotion Programs: A Primer

Planning, Implementing, & Evaluating Health Promotion Programs: A Primer, 7th edition

  • James F. McKenzie
  • Brad L. Neiger
  • Rosemary Thackeray

Published by Pearson (February 1st 2016) - Copyright © 2017

7th edition

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For undergraduate courses in Health Education, Promotion, and Planning.


Provide Students with the Tools They Need to Be Successful in Health Promotion

Planning, Implementing, and Evaluating Health Promotion Programs: A Primer provides students with a comprehensive overview of the practical and theoretical skills needed to plan, implement, and evaluate health promotion programs in a variety of settings. The Seventh Edition features updated information throughout, including the new Responsibilities and Competencies generated from the Health Education Specialist Practice Analysis–2015 (HESPA-2015), and reflects the latest trends in the field.

Table of contents

  1. Health Education, Health Promotion, Health Education Specialists, and Program Planning
  2. Starting the Planning Process
  3. Program Planning Models in Health Promotion
  4. Assessing Needs
  5. Measurement, Measures, Measurement Instruments, and Sampling
  6. Mission Statement, Goals, and Objectives
  7. Theories and Models Commonly Used for Health Promotion Interventions
  8. Interventions
  9. Community Organizing and Community Building
  10. Identification and Allocation of Resources
  11. Marketing: Developing Programs That Respond to the Wants and Needs of the Priority Population
  12. Implementation: Strategies and Associated Concerns
  13. Evaluation: An Overview
  14. Evaluation Approaches and Designs
  15. Data Analysis and Reporting


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