Professional Product Owner, The: Leveraging Scrum as a Competitive Advantage, 1st edition

  • Don McGreal
  • Ralph Jocham

Professional Product Owner, The: Leveraging Scrum as a Competitive Advantage

ISBN-13:  9780134686479

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Product ownership is an utterly crucial role in most businesses. Scrum recognizes this -- but unfortunately, many companies, agile resources, and training curricula focus primarily on the mechanics of product ownership. Mechanics are important, but only as a means to an end: value.


The Professional Product Owner will help product owners and their organizations refocus on value as the primary objective. The authors offer detailed practices for identifying where value can be found, measuring it, and maximizing it throughout the entire product lifecycle. Drawing on their combined 40+ years of experience in using agile and Scrum in product delivery, the authors show how to go beyond merely writing requirements and managing product backlogs, to take accountability and drive the process from vision to value.

Table of contents

  • About the Author
  • Part I: Strategy
  • Chapter 1: Agile Product Management
  • Chapter 2: Vision
  • Chapter 3: Value
  • Chapter 4: Validation
  • Part II: Scrum
  • Chapter 5: Empiricism
  • Chapter 6: Scrum
  • Part III: Tactics
  • Chapter 7: Product Backlog Management
  • Chapter 8: Release Management
  • Chapter 9: The Successful Product Owner
  • Index

Published by Addison-Wesley Professional (June 4th 2018) - Copyright © 2018