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  5. Revel for Public Relations: Strategies and Tactics, Updated Edition -- Instant Access

Public Relations: Strategies and Tactics, Updated Edition, 11th edition

  • Dennis L. Wilcox
  • Glen T. Cameron
  • Bryan H. Reber
Revel for Public Relations: Strategies and Tactics, Updated Edition -- Instant Access

ISBN-13: 9780134002743

Includes:
  • Revel
  • Instant Access

11th edition

Published byPearson (July 9th 2015) - Copyright © 2016

Instant access
$69.99
Instant access
$69.99

What's included

  • Revel

    An interactive, digital, and mobile learning environment that replaces the traditional printed text. To register, you’ll need a course invite link from your instructor.

  • Instant Access

    You'll get instant access to the digital content.

Overview

REVEL™ for Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. Authors Dennis Wilcox, Glen Cameron, and Bryan Reber reference landmark studies and time-honored public relations techniques throughout. The writing is geared to undergraduates, and many colorful charts and photos enhance major concepts.

REVEL is Pearson’s newest way of delivering our respected content. Fully digital and highly engaging, REVEL offers an immersive learning experience designed for the way today's students read, think, and learn. Enlivening course content with media interactives and assessments, REVEL empowers educators to increase engagement with the course, and to better connect with students.

NOTE: REVEL is a fully digital delivery of Pearson content. This ISBN is for the standalone REVEL access card. In addition to this access card, you will need a course invite link, provided by your instructor, to register for and use REVEL.


Table of contents

PART 1: ROLE
1. What Is Public Relations?
2. The Evolution of Public Relations
3. Ethics and Professionalism
4. Public Relations Departments and Firms

PART 2: PROCESS
5. Research
6. Program Planning
7. Communication
8. Evaluation

PART 3: STRATEGY
9. Public Opinion and Persuasion
10. Conflict Management: Dealing with Issues, Risks, and Crises
11. Reaching Diverse Audiences
12. Public Relations and the Law

PART 4: TACTICS
13. The Internet and Social Media
14. Preparing Materials for Mass Media
15. Radio and Television
16. Meetings and Events

PART 5: APPLICATION
17. Corporations
18. Entertainment, Sports, and Tourism
19. Politics and Government
20. Global Public Relations
21. Nonprofit, Health, and Education

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