Strategic Management: A Casebook, 8th edition

TABLE OF CONTENTS

 

Preface    xi

Introduction    xiii

 

PART ONE: Introduction to Strategic Management

 

1          Meg Whitman: The Driving Force Behind eBay

 

2          Shimla Dairy Products Private Limited, India: Poised For Growth?   

 

PART TWO: Strategy–Environment

 

3             Cola Wars Continue: Coke and Pepsi in 2006

 

4              Non Stop Yacht, S.L.

 

5          Dell Computer Corporation: Investment in Malaysia as a Global Strategic Tool  

 

6          Loblaw Companies Limited

 

7          Apple Computer, Inc.: iPod and iTunes

 

8              WestJet: The Pearson Decision

 

9              Wal-Mart Stores, Inc.

 

PART THREE: Strategy–Resources

 

10        Harlequin Enterprises: The MIRA Decision   

 

11        Starbucks    

 

12        Meubles Canadel: Looking Towards the Future    

 

13          Harley-Davidson, Inc.    

 

14          McDonald’s and the McCafé Coffee Initiative

 

PART FOUR: Strategy–Organization

 

15        GE Energy Management Initiative (A)

 

16        Loewen Group   

 

17        YMCA of London, Ontario        

 

PART FIVE: Strategy–Management Preferences

 

18        Cameco in Kyrgyzstan: Corporate Social Responsibility Abroad

 

19          Merck & Co. Inc.    

 

20        Care Kenya: Making Social Enterprise Sustainable

 

21        Strategic Crossroads at Matav: Hungary's Telecommunications Powerhouse

 

PART SIX: Scope of the Firm

 

22        KTM - Ready to Race

 

23        Newell Company: The Rubbermaid Opportunity   

 

24        ING Direct: Considering E-Brokering

 

PART SEVEN: Implementing Strategy

 

25        Campbell Soup Company Ltd.

 

26        Activplant: The European Opportunity

 

27        Bell Canada: The VoIP Challenge

 

28        Audible.com

 

PART EIGHT: Strategic Analysis and Personal Action

 

29        Research in Motion: The Acquisition of Slangsoft (A)

 

30        Maple Leaf Consumer Foods — Fixing Hot Dogs (A)

 

31          Greg Dyke: Taking the Helm at the BBC (A)

 

32        Sabena Belgian World Airlines (A)    

 

PART NINE: Comprehensive

 

33        Nestlé-Rowntree (A)    

 

34        Henry Birks & Sons, Inc.

 

35        Restructuring CNPC and the Proposed Listing of PetroChina