Retail Management: A Strategic Approach, 11th Edition

For undergraduate and graduate retail management courses

The text that helps students thrive in today’s retailing industry.

Without a pre-defined and well-integrated strategy, a retail firm may flounder as it’s attempting to cope with the changing environment that surrounds it. Berman/Evans’ reader-friendly text, Retail Management: A Strategic Approach , provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today’s changing and complex retail environment.   

The eleventh edition of Retail Management: A Strategic Approach highlights how retailing has changed in the new millennium.

A six-step, strategic approach and decision-making orientation prepare readers to become effective retail planners and decision-makers. Starting from the very first chapter, the six steps used in developing and applying a retail strategy give students a comprehensive process to follow throughout the text as they learn about the mission, goals, consumer market, overall and specific activities, and control mechanisms that are involved in a successful strategy. The six steps include:

1.    Situation Analysis
2.    Objectives
3.    Identification of Consumers
4.    Overall Strategy
5.    Specific Activities
6.    Control

OTHER POINTS OF DISTINCTION

NEW! 30 short and 8 comprehensive cases —all of which are new or substantially revised—allow students to see how retailing works in real businesses. Every case is based on real companies and real situations, examples include:

•    Netflix: Competing in a Tough Marketplace
•    Franchising in China
•    The Digital Savvy Consumer
•    Virtual Reality in Retailing: What’s Ahead?
•    Target’s To-Do List in a Tough Economy

Careers, Careers, Careers! Information on retail careers can be found throughout the text and on the Website (www.pearsonhighered.com/bermanevans) where students will discover the broad range of retailing possibilities and obtain contact information of potential employers. The following are the major career-oriented features of this text and the Website:

In the text:
• Each chapter has a “Careers in Retailing” box that traces the career path of real people in areas such as store management, operations,merchandising, information technology, human resource management, online retailing, loss prevention, finance, logistics, and advertising. 
• Appendix A presents an overview of career opportunities, complete with salary ranges for a variety of jobs in retailing.
• The end papers cite the Websites of more than 200 leading retailers around the globe.
On the Website:
 • Section entitled “Retail Careers” provides information in four basic categories:
      o    General Information
      o    Internships
      o    Job Hunting Guide
      o    Types of Retail Jobs
• Website addresses are provided for more than 700 U.S. retailers, about 180 retailers outside the United States, and more than 50 professional and trade associations.

NEW! Building on the E-volution . There is a big shift in how retailing operates in today’s technology-driven world. This text explains that, from a retailer’s perspective, there are four formats competing in the new millennium when it comes to e-Business:

• Combined “bricks-and-mortar” and “clicks-and-mortar” retailers are store-based retailers that also offer Web shopping, providing customers the ultimate in choice and convenience. This type of format consists of virtually all of the world’s largest retailers, many medium and small firms, and is clearly the fastest-growing format in retailing. 
• Clicks-and-mortar retailers are the new breed of Web-only retailers that have emerged in recent years, led by Amazon.com. Rather than utilize their own physical store facilities, these companies promote a “virtual” shopping experience: wide selections, convenience, and—sometimes—low prices.
• Direct marketers with clicks-and-mortar retailing operations are firms that have relied on traditional non-store media such as print catalogs, direct selling in homes, and TV infomercials to generate business. Almost all of them have added Websites to enhance their businesses. These direct marketers will continue to see a dramatic increase in the proportion of sales coming from the Web.
• Bricks-and-mortar retailers are companies that rely on their physical facilities to make sales. They do not sell online, but use the Web for providing information, customer service, and image building. Firms in this category represent the smallest grouping of retailers. Many will need to rethink their approach as online competition intensifies.

Ethics Integrated in Every Chapter . Every chapter features an "Ethics in Retailing" box that provides students with opportunities for in-depth thinking about the ethical consequences of their decisions and actions. Some key topics include:

•    McDonald’s Introduces a More Well-Rounded Menu
•    The Impact of Negative Customer Service
•    Rolling Out Green Products at Home Depot
•    eBay: A Founder’s Philanthropy

Technology in Retailing Integrated in Every Chapter . In order to provide students with the latest in technology topics, every chapter features a "Technology in Retailing" box. Some key topics include:

•    Power Sellers on eBay
•    Employee Scheduling Software at Ann Taylor Stores
•    Analyzing Data: The Wal-Mart Way
•    Online Checkout Systems at Sierra Trading Post

A Website for the 21st Century . The Website that accompanies Retail Management: A Strategic Approach, 11/e, is a lively learning, studying, and interactive tool that provides added material for students and instructors. The Website has been completely revamped for this edition, and includes both student and instructor sections. The Website also features extra math problems, which can be a hard part of the retailing course. Additional features include:
    For Students
        •    Important “Hot Links”
        •    Career and Company Information
        •    Study Materials
        •    Interactive Study Guide
        •    Glossary
        •    Website Directory
        •    Computer-Based Exercises in Retail Management
        •    Strategic Planning Template for Retail Management
        •    Web Exercises
        •    Free Downloads and Demos
        •    Extra Math Problems
    For Professors
        •    New Material About Economic Issues
        •    Teaching Notes
        •    Hundreds of Colorful PowerPoint Presentation Slides
        •    Web Links to Contemporary Online Retailing Videos