Barbara E. Rowan, PhD
Director of Academic Research, Usability, and Evaluation for Course Design, Development, and Academic Research (CDDAR)
Barbara E. Rowan is responsible for aligning internal standards to third-party standards; leading and managing efficacy culture and workflow efforts; and developing and implementing a research roadmap that focuses on instruction, assessment, and learning models and practices.
Prior to joining Pearson in 2010, Dr. Rowan spent twenty years in higher education, holding a variety of administrative positions and teaching research methods and statistics courses, both onground and online. Dr. Rowan’s research interests include computer-based and computerized adaptive testing, measurement equivalence of computer-based versus paper-based measures, student motivation and engagement in the online environment, and online assessment evaluation. Publications and presentations focus on assessment in self-paced, online courses; creation and validation of a measure of quantitative literacy; competency-based education; the science behind learning design; and assessment and measurement-related topics.
Dr. Rowan holds a BA degree in mathematics and English from Malone College, an MS in Psychology from Georgia College & State University, and a PhD in Assessment and Measurement from James Madison University.