This presentation discusses two different but related topics. First, some of the major themes in e-commerce for 2017 and beyond, and second, the value of an undergraduate or MBA course or major in E-commerce. These topics are related because opportunities for our e-commerce students depend on investments that firms make in e-commerce technologies and business ventures. Jobs follow investments.

Join us to learn about the following:

• How has e-commerce evolved and where’s it going?
  
• How has consumer e-commerce (B2C) grown since the bubble burst in 2000?
  
• How has business-to-business e-commerce grown?
  
• What’s the relative size of different types of e-commerce?
  
• How big can e-commerce become? Is there a plateau?
  
• How have mobile devices impacted e-commerce?
  
• How have mobile devices changed marketing?
  
• What kinds of jobs are available in e-commerce? What do they pay?
  
• Who’s hiring in e-commerce positions? Where’s the action for students?
  
• How much technology do students need to know?

Speakers

Kenneth C. Laudon,  New York University
Carol Guercio Travers,  Azimuth Interactive, Inc.