Excellence in Business Communication, Sixth Canadian Edition, 6th edition

  • John Thill
  • Courtland L Bovee
  • Wendy Keller
  • K M Moran

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Overview

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Excellence in Business Communication has long provided instructors and students with the most current communication strategies and practices used in today’s workplace. This sixth Canadian edition includes up-to-date model documents that reflect the entire spectrum of print and electronic communication media. Students entering today’s workforce are expected to use a wide range of tools, from instant messaging to blogging to podcasting, and Excellence in Business Communication provides the hands-on experience they need to meet employer expectations.

 

0134999851 / 9780134999852 Excellence in Business Communication, Sixth Canadian Edition Plus MyBusCommLab with Pearson eText -- Access Card Package, 6/e

 

Package consists of:

 

0134310829 / 9780134310824 Excellence in Business Communication, Sixth Canadian Edition

0134820533 / 9780134820538 MyBCommLab with Pearson eText -- Standalone Access Card -- for Excellence in Business Communication, Sixth Canadian Edition, 6/e

Table of contents

1. Achieving Success through Effective Business Communication
2. Communicating in Teams and Mastering Listening and Nonverbal Communication
3. Communicating Interculturally
4. Planning Business Messages
5. Writing Business Messages
6. Completing Business Messages
7. Crafting Messages for Electronic Media
8. Writing Routine and Positive Messages
9. Writing Negative Messages
10. Writing Persuasive Messages
11. Planning Reports and Proposals
12. Writing Reports and Proposals
13. Completing Reports and Proposals
14. Designing and Delivering Oral and Online Presentations
15. Building Careers and Writing Résumés
16. Applying and Interviewing for Employment
Appendix A. Format and Layout of Business Documents
Appendix B. Documentation of Report Sources

Published by Pearson Canada (January 25th 2018) - Copyright © 2019