Design-thinking: A tool for both business and classroom engagement

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Explore design-thinking, a structured approach to problem solving. Author Lori Long discusses the methodology, its management applications, and how to engage students with this user-centric process.

Lori Long, Morgan Endowed Chair in Entrepreneurship

A structured approach to innovation and problem-solving, design-thinking focuses on the end-user through an iterative innovation process. Join co-author of Management, 16e, Lori Long, as she explores the methodology and its application in management practices, as well as ideas on how to use design-thinking to engage your students in the classroom.