Kotler, Armstrong & Balasubramanian
Show students how to create vibrant, interactive communities of consumers who make brands a part of their daily lives.
Solomon & Russell
Examine the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences.
Ahearne & Manning
Help students understand the value of developing personal selling skills with an ethical, customer-centered mindset.
Solomon, Marshall & Stuart
Explore marketing through the perspectives of people who make marketing decisions at leading companies every day.