MyLab Marketing
Where world-class content meets dynamic learning
Take learning further
MyLab® Marketing merges dynamic study tools with the content you rely on. Easily customize your course to add a personal touch.
With MyLab Marketing, students discover how to meet customer needs and deliver value in a changing marketing landscape.
Channel your teaching style. Develop confident learners. It’s the power of MyLab.
Key features
Mini Sims
Put students in professional roles with real-world business challenges. They apply course concepts and develop decision-making skills.
Video Library
Help students understand how to connect course concepts to real-world applications. Choose from a curated selection of videos with built-in assessment questions.
Marketing Metrics Assignments
Enable students to practice their marketing metrics and analytics skills, improving their understanding of the quantitative aspects of marketing.
MediaShare
Upload lecture videos, create video quizzes, or assign YouTube clips for students to view and check their understanding. Students also upload their own videos for assignment completion or discussion.
Principles of Marketing, 19th Edition
Consumer Behavior: Buying, Having, and Being, 14th Edition
Selling Today: Partnering to Create Value, 15th Edition
Marketing: Real People, Real Choices, 11th Edition
Trending Topics in Consumer Behavior
Learn about the many factors that affect our consumption choices (and non-choices), especially in the era of social media.
