Consumer Behaviour: A European Perspective, 6th Edition

Michael R. Solomon, St Joseph's University, and University of Manchester, UK

Gary Bamossy, Gary J. Bamossy, Ph.D., is Professor of Marketing at the McDonough School of Business, Georgetown University, in Washington D.C.

Prof Søren Askegaard, Søren Askegaard, is Professor of Marketing at the University of Southern Denmark and an Associate Editor of The Journal of Consumer Research.

Margaret K. Hogg

©2016 |Pearson |

Previous editions

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Solomon, Bamossy, Askegaard & Hogg

©2013

  Paper

Next editions

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Solomon, Hogg, Askegaard & Bamossy

©2019

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