Consumer Behaviour: A European Perspective, 6th Edition

The book links consumer behaviour theory with the real-life problems faced by practitioners in many ways: 

• Marketing opportunity, Marketing pitfalls and Multicultural dimensions boxes throughout the text illustrate the impact consumer behaviour has on marketing activities.
• Consumer behaviour as I see it boxes feature marketing professionals talking about the relevance of consumer behaviour issues to their everyday work.
• Brand new Case studies about European companies and topics give deep insights into the world of consumer behaviour.
• New coverage of sustainable consumption, emerging technologies, social media and online behaviour is woven throughout this edition.
• Online materials including multiple-choice questions and links to useful websites are available on the book's website at www.pearsoned.co.uk/solomon