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MyStrategyExperience gives students a seat on the board of directors in a Global Advertising Agency. They develop strategic thinking skills by analysing the business and putting together a business plan, before making decisions on the future strategy of the company.
Dr Eric CK Chan teaches strategy at Regent’s University London and uses the simulation to bring strategy to life for his students. In terms of student satisfaction, it scores highly. One student even went as far to say, “It’s the best time I ever had.” Eric says, “You can really feel the passion, the anger, the frustration, and also the emotions that come up from it at the end.”
Watch a video of Eric’s students learning with the simulation