In this video, Dr Nicki Newman of Sheffield Management School shares her experience of using digital simulation MyMarketingExperience to teach undergraduate and postgraduate students, and to increase student engagement and satisfaction.
Take a look at the testimonials from educators and students who have shared their experiences of using our other products and services.
Choose a product or service to view success stories:
- All success stories
- Course development
- Customisable resources and technology
- MyLab & Mastering
- Learning Catalytics
- Enhanced eBooks
In this video, Dr Nicki Newman of Sheffield Management School shares her experience of using digital simulation MyMarketingExperience to teach undergraduate and postgraduate students, and to increase student engagement and satisfaction.Read more
In this video, lecturers, their head of department and students share the effect of MyMarketingExperience on teaching and learning.Read more
After attending a gameplay day, BPP decided to use MyMarketingExperience with their Advance Strategy for Marketing students so that their students could practically apply marketing theory.Read more
Watch this video to see how an assistant professor in marketing at Trinity College Dublin integrates MyMarketingExperience into her teaching, and the success her students gain from using it as part of their learning.Read more
Notre Dame University hoped to increase student involvement in the learning process by introducing MyMarketingLab as part of the course assessment.Read more
What students say
We get set homework every week. For me the benefit of MyMathLab is actually working through the examples that we've been taught in class. That's how I learn maths.
Llinos Owen, student, Engineering Maths, University of Liverpool, UK (MyMathLab)
I just wanted to let you know how helpful the Mastering Biology is! It makes me study better, almost forces me to it! And it is a perfect combination between pictures, videos and text. It's genius!
Renee Bakkemo, student, University of Essex (MasteringBiology)
It is like having a teacher by your side, you learn it a lot quicker than usual homework!
Jannick Mikkelsen, student, Copenhagen Business School, Denmark (MyEconLab)
[MyFinanceLab is] like a personal tutor laying the path toward your learning finance.
Fredrik Hannfors, student, Stockholm School of Economics, Sweden (MyFinanceLab)
What educators say
Marion Birch and Niels Walet, Manchester University (MasteringPhysics)
Since I've been using it my pass rates have gone up - the first year I used the system it was quite striking.
Carrie Rutherford, London South Bank University, UK (MyMathLab)
Results show that these students performed on average 10% better on the final exam.
Matthew Olczak, Aston University, UK (MyEconLab)
The percentage of students who passed the course increased from 55% to 80%.
Halit Gonenc, University of Groningen, Netherlands (MyFinanceLab)
The number of low performers was lower than in the corresponding exams a year ago.
Jouko Karjalainen, Aalto University, Finland (MasteringPhysics)