As a digital marketer, your role will involve defining, designing, building, and implementing digital campaigns across a variety of online and social media platforms to drive customer acquisition, engagement, and retention. To do this you must have a strong understanding of the fundamentals of marketing and digital marketing, brand, marketing insight and market research, developing marketing and digital marketing strategies, and creating marketing content.
Created by the School of Marketing in collaboration with Pearson, the Digital Marketer learning programme is an engaging and interactive digital course that can be accessed from anywhere and at anytime.
By the end of this online course you will have developed:
- The technical and theoretical knowledge and understanding that underpins competence in a digital marketer job role. This knowledge will support you towards the study of the mandated knowledge modules within the Digital Marketer Level 3 Apprenticeship Standard.
- Confidence and readiness for the apprenticeship end-point assessment.
- The ability to apply this knowledge, technical competences and professional attributes to a realistic work and topic-based scenarios.
- Your personal growth and engagement in learning and self-development.
The course contains 5 Semesters (Units) and modules.