How we produce our product efficacy reports

A process for creating robust, transparent, valuable efficacy reports: our most rigorous form of research

The four-part process

Define learner outcomes

What outcomes matter most to learners? How should we measure them? 

Prepare studies

We design studies that will provide evidence about how our products are affecting the outcomes.

Write up studies

We write up the studies and summarize the key findings in the form of efficacy statements.

Publish findings

We present our findings as transparently and accurately as possible. 

Our efficacy reporting framework

A detailed guide to the steps, controls, and documentation we use to produce efficacy reports.

Download the framework