Five of the best marketing campaigns during COVID-19

View all tags

You’ve only got to glance at your inbox to see how many marketing departments have published an 'in these unprecedented times' content piece since March. And you were probably bored of them by the end of lockdown week one. But not all marketers have fallen back on such safe and predictable messaging during the pandemic.

1. Tesco - Food Love Dedications

2. Maltesers - Isolation Life

3. Nike - Play For The World

4. Bumble - Get Close, From Afar

5. JBM – Lockdown Positivity

Why did these campaigns work?