Alan Moore, The Beautiful Design Project - what does it mean to be a beautiful business?

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Alan Moore, author of Do: Design and Do: Build,  shares his experience of design and engineering from the past 20 years, and provides not only the emotive argument for why we need to educate our young designers differently, but also challenge those who would say that such an approach would disregard the importance of commercially driven activity that the design and engineering industry has been built successfully upon for the past decade.

From the circular economy to regenerative approaches, Alan provides the often lost voice of someone who can reflect back on life experiences and say we may have been going about it in the wrong way, and that by focusing on our responsibility on society and the planet, we don’t have to compromise on innovation and commercial success.