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Essentials of Entrepreneurship and Small Business Management, Global Edition, 9th edition
Published by Pearson (October 3, 2018) © 2019
- Norman M Scarborough Presbyterian College
- Jeffrey R. Cornwall Belmont University
£44.99
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- Instant access once purchased
- Fulfilled by VitalSource
- For titles accompanied by MyLab/Mastering, this eBook does NOT include access to the platform
Features
- Add notes and highlights
- Search by keyword or page
£49.69
Access details
- Register via our MyLab page to complete your purchase
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- Instant access once purchased (eText included)
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- Interactive digital learning experience
- Includes eText, Apps and study tools
- Instant feedback on assignments
- Help when and where you need it
Title overview
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For courses in small business management, entrepreneurship, and new venture creation and/or management.
The foundation to building a successful business
Taking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical-thinking skills they need for business success. Now in its 9th Edition, Essentials of Entrepreneurship and Small Business Management teaches students how to successfully launch and manage a business. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by today's most successful small business ventures, students can develop the skills that will give them a unique advantage in a hotly competitive environment.
Also available in MyLab® Entrepreneurship.