Essentials of Entrepreneurship and Small Business Management, Global Edition, 9th edition

Published by Pearson (October 3, 2018) © 2019

  • Norman M Scarborough Presbyterian College
  • Jeffrey R. Cornwall Belmont University
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Title overview

Develop the necessary skills and knowledge for successful business management

Essentials of Entrepreneurship and Small Business Management, 9th edition, teaches you how to launch and successfully manage a small business. The text takes a practical approach to entrepreneurship, equipping you with the tools and critical-thinking skills necessary for success, dissecting case studies and examining the modern market to give you the competitive edge.

Packed with learning features, this book is perfect for courses on small business management, or as a guide to those thinking about building a small business.

Also available with MyLab® Entrepreneurship.

Table of contents

Brief Contents

SECTION I: THE CHALLENGE OF ENTREPRENEURSHIP

  1. The Foundations of Entrepreneurship
  2. Ethics and Social Responsibility: Doing the Right Thing
  3. Creativity and Innovation: Keys to Entrepreneurial Success

SECTION II: THE ENTREPRENEURIAL JOURNEY BEGINS

  1. Conducting a Feasibility Analysis and Designing a Business Model
  2. Crafting a Business Plan and Building a Solid Strategic Plan
  3. Forms of Business Ownership
  4. Buying an Existing Business
  5. Franchising and the Entrepreneur

SECTION III: LAUNCHING THE BUSINESS

  1. Building a Powerful Bootstrap Marketing Plan
  2. E-Commerce and the Entrepreneur
  3. Pricing and Credit Strategies
  4. Creating a Successful Financial Plan
  5. Managing Cash Flow
  6. Choosing the Right Location and Layout

SECTION IV: PUTTING THE BUSINESS PLAN TO WORK: SOURCES OF FUNDS

  1. Sources of Financing: Equity and Debt
  2. Global Aspects of Entrepreneurship
  3. Building a New Venture Team and Planning for the Next Generation
Appendix: The Daily Perc Business Plan
Cases

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