Marketing

High-quality learning experience for your marketing students

Support students to navigate the dynamic digital business environment to become future marketers and business leaders.

As you work hard to develop the wide range of skills needed by marketing students, it's not always easy to address the wider challenges of keeping students engaged, managing diverse group dynamics, and maintaining content and industry relevance - just to name a few.

This flexible approach empowers you to customise your course, address diverse learning needs, and prepare your students for success in their exams and their future careers.

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Digital Solutions designed for Marketing courses

Discover course solutions for today’s digital learners and get help driving learning outcomes.

Supporting your success at every step. Our Digital Solutions Specialist team provides dedicated support from implementation setup to training and onboarding, including assignment strategy support and on-demand check-ins. Learn more.

 

Mylab Marketing

It offers an array of features that allow your students to understand and practice what they learn at their own pace, including:

  • Engaging videos on business theory and concepts, with built-in quizzes. 
  • Mini simulations that give students professional roles with business challenges to resolve.
  • Assign assessments, quizzes and homework quickly and easily.

Explore MyLab

Revel for Marketing

Revel is a digital learning tool that offers students the ability to read, practice and reflect in a single resource. Filled with multimedia and interactives, Revel provides a positive teaching and learning environment to support student development.

Explore Revel

Pearson eTextbook for Marketing

You can give students access to enhanced digital Textbook content from your Pearson author through eTextbooks for Marketing. More than ebooks, affordable, and portable, to make the most of their study time and budgets.

Explore eTextbooks

MyMarketingExperience

MyMarketingExperience is an engaging simulation, set in the jeanswear industry, that allows marketing students playing in teams to analyse the changing marketplace, set strategy for their company, take tactical actions and compete against each other in a fun yet challenging setting.

MyMarketingExperience

Our Best-Selling Title in Marketing

Digital Marketing, 8th edition

by Dave Chaffey & Fiona Ellis-Chadwick

The industry-leading text in Digital Marketing, providing the latest strategies, techniques, and trends in the field.

Encourage critical thinking skills in your students with data-driven digital marketing insights, new exercises, activities, employability skills and updated case studies. The latest edition includes new content covering AI, big data, machine learning, and Google Analytics. Now available with updates on 7Ds, further emphasising the importance of goal setting, strategy, and customer insight.

Request your inspection copy today

New and widely adopted textbooks for Marketing courses

Marketing Communications Chris Fill & Sarah Turnbull
Marketing Communications, 9/E
Principles of Marketing 19th edition Phillip Kotler
Principles of Marketing, Global Edition, 19/E
Digital Marketing, 8th edition
Digital Marketing, 8th edition
The Practice of Market Research, 5/E
Marketing Management, Global Edition, 16/E
Marketing: An Introduction, Global Edition, 15/E
Marketing: Real People, Real Choices, Global Edition, 11/E
Essentials of Marketing, 8th edition, Jim Blythe
Essentials of Marketing, 8/E

 

Browse our online catalogue of Marketing textbooks and resources

What your peers and students are saying

"MyMarketing Experience is playing to students' own capabilities, propensities and what they like to do, while at the same time replicating the kind of real world experience and practice that we’re really trying to engender."

— Prof Savage, Associate Dean for Online Education, Trinity College Dublin

Success stories

Online Learning Units

Whatever students' prior experiences before joining your university and wherever they are studying, help them feel more confident, connected and better equipped to fully engage in their learning.

Our Online Learning Units (OLUs) provide opportunities for students to feel better prepared for university life and build the skills and confidence they need to achieve more successful outcomes.

Access our FREE Online Learning Unit on Wellbeing

Customise your own content

Struggling to find Physics resources which cover everything you need for your course? We work with educators to create customised digital learning resources tailored specifically to your course.

Learning how to customise your teaching resources

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Webinars, blogs and more

Jane Martin: Teaching Marketing: Rising to the Challenges of the Changing Classroom

Jane Martin, senior lecturer in marketing at Chester Business School gave insights into her teaching experience over the years and discussed how student cohorts are changing significantly.

Read the blog post and access the full webinar video and presentation.

Rising to the Challenges of the Changing Classroom

Access other live webinars, on-demand recordings and accounts of MyLab and its impact.

Explore higher ed webinars and blogs

Get in touch to find out how our Marketing content and digital resources can support your teaching

Please complete the form below to let us know if you would like to receive updates about new editions of our Marketing textbooks or have a conversation about our digital teaching tools.

We look forward to hearing from you. 

 


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