Marketing

Pearson Higher Education teaching resources

Our range of teaching content and digital courseware for Marketing departments

A flexible, high-quality learning experience for the students in your Marketing course

It can be challenging to teach online alongside campus-based sessions. Our academic teaching and learning tools for Marketing will help you engage your students and assess their progress, as well as save you time in marking and lecture planning.

Through our support your students can access: 

  • Engaging content by leading authors such as Michael Solomon, Frances Brassington, Dave Chaffey and Chris Fill
  • Bite-sized content material and exercises to help them build confidence around core concepts, debates and theories in Marketing
  • Practical experience with our digital simulation MyMarketingExperience
  • Enhanced eBook content with additional interactive resources embedded and instant feedback
  • Interactive learning experiences with Revel

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Supporting your Marketing department
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Technology-enhanced learning resources for your Marketing department

Revel for Marketing
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Revel demonstration: Assignments, assessment and instant feedback for students
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Swansea University Revel study

Pearson MyMarketingExperience at Trinity College Dublin
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Enhanced eBooks for Business, Law and Psychology
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Our Best-Selling Title in Marketing

Digital Marketing, 9th edition

by Dave Chaffey & Fiona Ellis-Chadwick

The industry-leading text in Digital Marketing, providing the latest strategies, techniques, and trends in the field.

Encourage your students to develop their critical thinking skills with features such as:

  • Data-driven digital marketing insights
  • Activities and exercises based on the most up-to-date topics presented in the text
  • Case studies at the end of each chapter linking theory with real-world examples
  • 'Essential Digital Skills' boxes, allowing your students to boost their employability skills

New features!

This latest edition includes updated content, with the 5Ds of digital marketing now extended to 7Ds, further emphasising the importance of goal setting, strategy, and customer insight.

  • Updated case studies and data-driven marketing covering AI, big data, and machine learning
  • Updated figures and visuals, explaining the digital marketing concepts in more detail
  • More practical coverage of Google Analytics, offering insight into evaluating and improving digital channel performance

 

Request your inspection copy today

New and widely adopted textbooks for your Marketing curriculum

The Practice of Market Research, 5/E
Marketing Management, Global Edition, 16/E
Marketing: An Introduction, Global Edition, 15/E
Marketing: Real People, Real Choices, Global Edition, 11/E
Principles of Marketing 19th edition Phillip Kotler
Principles of Marketing, Global Edition, 19/E
Essentials of Marketing, 8th edition, Jim Blythe
Essentials of Marketing, 8/E
Marketing Communications Chris Fill & Sarah Turnbull
Marketing Communications, 9/E

 

Browse our online catalogue of Marketing textbooks and resources

What your peers and students are saying

"[MyMarketing Experience] is playing to students' own capabilities, propensities and what they like to do, while at the same time replicating the kind of real world experience and practice that we’re really trying to engender."

— Prof Savage, Associate Dean for Online Education, Trinity College Dublin

Browse papers and testimonials

Reliable, secure online assessment

With the continuing need to conduct many assessments remotely, meet PSRB requirements and the increasing concern over maintaining academic integrity while ensuring student wellbeing features at the heart of your process, having an online assessment system you can trust has never been more crucial.

Our secure, reliable and affordable remote proctoring service can quickly help you deliver exams of any size online.

With flexible options that include record and review and pre-assessment requirements checks, both you and your students can have complete confidence in remote assessment.

Online Proctoring for HE

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Customise your own print or digital content

Can't find a text to match your Marketing course? From eBooks to whole online courses, we work with instructors to create customised print or technology solutions to support student learning across the academic marketing curriculum – tailored to your course and with the option to include your own course content.

Find out more information about how you can customise the textbook content material.

Custom publishing

Online Learning Units

With students arriving at university after years of disrupted education, the transition period and maintaining their wellbeing could be an especially difficult time for this year’s cohort.  
 
Our Online Learning Units give institutions the opportunity to support students in building the skills and confidence they need to have a successful university experience. 
 
Find out more about our FREE Online Learning Unit on Wellbeing.

Online Learning Units

Get in touch

Discover the many ways that we can help support your teaching in academic Marketing education. Simply fill in your details below and we will be in touch shortly.


We work with universities to ensure students have access to learning materials associated with their course that are prescribed by course leaders. Our print and eBooks can be purchased via a number of retailers but you can browse our subject catalogue for the ISBN of your preferred edition and format.

The resources and support on this page have been developed for UK and Irish higher education institutions. Please use the links on our Educators page to navigate to UK schools, FE colleges, or overseas resources and support.