Marketing Strategy and Competitive Positioning, 8th edition

Published by Pearson (9 August 2024) © 2025

  • Graham Hooley Aston University
  • Nigel Piercy Warwick Business School
  • Brigitte Nicoulaud Aston Business School
  • John Rudd University of Warwick
  • Nick Lee University of Warwick

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In this eTextbook — More ways to learn

  • More support. Get AI help with personalised summaries, instant explanations, and quick translations.
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  • More interactive. Learn through audio, video, and practice.
  • More memorable. Study better with notes, highlights, and flashcards.

Title overview

The ideal textbook on developing and implementing marketing strategies now in a digital eTextbook format

Marketing Strategy and Competitive Positioning, 8th Edition, by Hooley, Nicoulaud, Rudd and Lee, is the ideal text to develop your knowledge around marketing strategies and competitive positioning.

A text blending academic and practitioner material, this all-in-one eTextbook offers leading textbook content and a range of digital tools, with integrated resources designed to support your learning.

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Table of contents

Part 1 Marketing Strategy

  1. Market-led Strategic Management
  2. Strategic Marketing Planning

Part 2 Competitive Market Analysis

  1. The Changing Market Environment
  2. Customer Analysis
  3. Competitor Analysis
  4. Understanding the Organisational Resource Base

Part 3 Identifying Current and Future Competitive Positions

  1. Segmentation and Positioning Principles
  2. Selecting Market Targets

Part 4 Competitive Positioning Strategies

  1. Creating Sustainable Competitive Advantage
  2. Competing Through the New Marketing Mix
  3. Competing Through Innovation
  4. Competing Through Superior Service and Customer Relationships

Part 5 Implementing the Strategy

  1. Strategic Customer Management and The Strategic Sales Organisation
  2. Strategic Alliances and Networks
  3. Strategy Implementation and Internal Marketing
  4. Corporate Social Responsibility and Ethics

Part 6 Conclusions

  1. Marketing in the Twenty-First Century

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