Marketing Strategy and Competitive Positioning, 8th edition

Published by Pearson (August 9, 2024) © 2025

  • Graham Hooley Aston University
  • Nigel Piercy Warwick Business School
  • Brigitte Nicoulaud Aston Business School
  • John Rudd University of Warwick
  • Nick Lee University of Warwick

eTextbook in Pearson+

£29.99
due today
undefined
Products list
£29.99
Instant access

In this eTextbook — More ways to learn

  • More flexible. Start learning right away, on any device.
  • More supportive. Get AI explanations and practice questions (select titles).
  • More interactive. Bring learning to life with audio, videos, and diagrams.
  • More memorable. Make concepts stick with highlights, search, notes, and flashcards.
  • More understandable. Translate text into 100+ languages with one tap.

Title overview

The ideal textbook on developing and implementing marketing strategies now in a digital eTextbook format

Marketing Strategy and Competitive Positioning, 8th Edition, by Hooley, Nicoulaud, Rudd and Lee, is the ideal text to develop your knowledge around marketing strategies and competitive positioning.

A text blending academic and practitioner material, this all-in-one eTextbook offers leading textbook content and a range of digital tools, with integrated resources designed to support your learning.

With eTextbooks, you can:

  • Customise how you study and add your own notes, bookmarks, and highlights directly in your eTextbook
  • Organise your studying and time and read online or offline, anytime, anywhere
  • Optimise your study with learning content you can access via your computer, mobile, and Android apps
  • Study for your course using an environmentally and accessible friendly learning resource.

Find out more about the benefits of Pearson eTextbooks.

Table of contents

Preface

Acknowledgements

Part 1 Marketing Strategy

  1. Market-led Strategic Management
  2. Strategic Marketing Planning

Part 2 Competitive Market Analysis

  1. The Changing Market Environment
  2. Customer Analysis
  3. Competitor Analysis
  4. Understanding the Organisational Resource Base

Part 3 Identifying Current and Future Competitive Positions

  1. Segmentation and Positioning Principles
  2. Selecting Market Targets

Part 4 Competitive Positioning Strategies

  1. Creating Sustainable Competitive Advantage
  2. Competing Through the New Marketing Mix
  3. Competing Through Innovation
  4. Competing Through Superior Service and Customer Relationships

Part 5 Implementing the Strategy

  1. Strategic Customer Management and The Strategic Sales Organisation
  2. Strategic Alliances and Networks
  3. Strategy Implementation and Internal Marketing
  4. Corporate Social Responsibility and Ethics

Part 6 Conclusions

  1. Marketing in the Twenty-First Century

References

Index

Need help?Get in touch