5 tips to tune into your purpose

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Written by Sarah Rozenthuler

Purpose matters. It gets us out of bed in the morning, puts a spring in our step and makes us resilient when the going gets tough. Purpose-oriented workers are more fulfilled by their work. They are 50% more likely to be in leadership positions and ambassadors for their organization. 

Despite this, fewer than 20% of managers have a strong sense of their own personal purpose. Many confuse purpose with being ‘worthy’ or see it as a fad. The purpose question isn’t, however, going to go away. Nearly two-thirds of employees surveyed said that COVID-19 has caused them to reflect on their purpose in life. In what has been called ‘The Great Resignation’, more than 40 per cent of the global workforce is ready to resign over the next year. By taking time to tune into your ‘why’, there is a huge opportunity to turn this into ‘The Great Reset.’ Here are five tips to get you started.