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  • Photo of higher ed students studying with laptops

    Why eTextbooks are gaining popularity in Higher Ed

    By Pearson

    There is so much breadth and depth to what Pearson can do to help you and your students achieve the best learning outcomes.  Consider the following features and benefits that eTextbooks offer. And learn why a growing audience of instructors and students are taking advantage of our remarkable Pearson+ subscription capabilities. In fact, nearly 5 million subscribers have embraced the Pearson+ subscription platform. 

    To begin, we will focus on eTextbooks. They are more popular than ever. Don’t just take our word for it. A great deal of research over the past five years shows that well-designed digital content can be understood as effectively as print and offers added benefits for students.*  

    Remember, not all of your students are fully acquainted with all the capabilities of eTextbooks. Take the time at the beginning of your next course to be sure you communicate all the features and benefits of any new eTextbook, as well as Pearson+. 

    Affordability  

    In many cases digital eTextbooks are up to 80% cheaper than traditional printed textbooks. With our Pearson+ platform, students can subscribe to their course etextbooks at one low monthly rate or pay for the semester upfront. At the end of their subscription term, students have the flexibility to cancel, renew, or change titles to accommodate their learning needs. Pearson offers a range of features that appeal to a variety of learning styles. The user experience is elegant and intuitive.  Naturally that means the navigation makes it easy for students to make their way through the content. Many of our etextbook titles have embedded audio and video to engage students and help them understand difficult concepts in the course.  Full audiobooks are available for most titles which can help with comprehension, retention, and gives students the option to listen on the go. 

    In addition, no one should underestimate the value of adjusting the speed of any audio. Certain students may choose a slower speed, but many prefer to accelerate the audio for more efficiency. In addition, a student listening may strengthen comprehension further and even activate the highlighting of the text in sync with the audio. 

    Interactive features like charts and diagrams make it easier for students who may prefer to explore and analyze such engaging visuals. 

    Interactivity strengthens how students study 

    Markup and additional interactive features make it easier for studying than ever before. They can customize the display of content. And students are happy to know that once they return to any content, the eTextbook remembers where they left off and the learner can dive right back in. 

    Additional benefits for studying include:  

    • Notetaking  
    • Pre-built flashcards** 
    • Create your own flashcards  
    • Highlighting  
    • Bookmarking 
    • Adjusting the point size of the text  

    And the robust enhanced search engine even offers an excellent sub-menu referencing groupings of relevant videos, key terms and interactive media. In fact, Pearson+ is exploring a possible new etextbook feature regarding the way students learn, from an individual experience to a social one. Students can see who else is studying, start discussions and post links and videos. The social experience within the eTextbook is global, giving all users the ability to engage. The experience is not limited to students in a certain class at a specific university.  

    Encourage your students to learn in the way they learn best.  

    Content Mastery 

    A study by the Bill and Melinda Gates Foundation found that when students take courses that engage digitally and in-person, content mastery can occur twice as quickly, and pass rates for at-risk students can increase by 33%. 

    Pearson+. Anywhere, anytime 

    The Pearson+ subscription platform is the ideal way students can access eTextbooks. Among other compelling features, with Pearson+ they can consolidate all their eTextbooks, videos, audio, study tools, and supportive content all in one place. Naturally, this allows your students to work more efficiently.  

    There’s an app for this 

    With the Pearson+ mobile app, students can pick up at any point where they left off and learn on the go. Learners can easily read offline right in our app. So they can have more freedom to make the most of their day. Here are some of the main reasons the platform and the app are so appealing. 

    Once selected, they have immediate access to the content. Students can learn on the go (with online and offline access). They can learn with their eTextbooks wherever life takes them. Pearson+ offers students instant access to their eTextbooks, videos and study tools, all in one place. With easy access through a subscription or their MyLab® or Mastering® course, our intuitive interface, enhanced search, highlights, notes, and audiobooks allow them to choose how they learn best. 

    Meet your students where they are 

    So why not meet students where they are, figuratively and literally. Everyone knows they are often on the run. The content is optimized for a learner’s phone or another mobile device. It’s a no-brainer for today’s tech-savvy generation. Your students are certainly accustomed to processing information from smart phones and other mobile devices.   

    We are also mindful of working learners. The convenience of Pearson+ gives them the flexibility to learn wherever and whenever best suits their needs and their busy work schedule. Any student on the go can listen to an eTextbook while cooking, cleaning, driving or while tackling whatever task happens to be in front of them.  

    Lastly, be sure to take full advantage of our grade-technology too. It’s a familiar feature for your class and a time-saver for you. So you can focus on additional priorities. 

    Go ahead. Be the best instructor you can be. Learn more about eTextbooks and Pearson+ today. 

     

    *Webinar: https://www.pearson.com/us/about/news-events/events/2021/12/digital-reading-in-the-modern-world.html

    ** Available in most titles

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