Entrepreneurship: Successfully Launching New Ventures, 6th edition

Published by Pearson (16 January 2018) © 2019

  • Bruce R. Barringer Oklahoma State University
  • R Duane Ireland

Title overview

For courses in entrepreneurship.

Learn about the entrepreneurial process through real-world examples

Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully launch and grow their own company. Using real business profiles of inspiring young entrepreneurs, the text engages students with relevant examples they can easily relate to.

The 6th Edition examines entrepreneurship through a clear and easy 4-step process. Careful to identify failures as well as successes, it outlines both the excitement and difficulty of starting a new business.

Hallmark features of this title

A step-by-step learning model

  • A 4-part Entrepreneurial Process effectively organizes the material: 1) The Decision to Become an Entrepreneur, 2) Developing Successful Business Ideas, 3) Moving from an Idea to an Entrepreneurial Firm, and 4) Managing and Growing an Entrepreneurial Firm.
  • A Barringer/Ireland Business Model Template helps students articulate a business model for their proposed firm.

Real-world examples

  • Chapter-Opening Profiles spotlight an entrepreneurial firm and the individual(s) who started them when they were in college, inspiring students for an early start.
  • End-of-Chapter You Be the VC sections give students a chance to pitch funding for a hypothetical business venture, exercising their knowledge and sparking classroom discussion.

New and updated features of this title

Foundational knowledge

  • NEW and UPDATED: Academic literature relays accurate and current descriptions of what researchers have learned about successful entrepreneurs and effective start-up firms.
  • NEW: Industry insights from practicing entrepreneurs, firms and individuals are drawn from the latest podcasts, blogs, newspapers, company websites, and publications.

Real-world examples

  • NEW and UPDATED: What Went Wrong?, Savvy Entrepreneurial Firm, and Partnering for Success boxes alert students to contemporary issues facing entrepreneurial firms and provide suggested courses of action. Topics include how firms can use collaborative software to reach their goals, using prototypes to determine how to meet customers' needs, and how growing too quickly affected a firm's ability to properly manage its cash flow.
  • NEW and UPDATED: End-of-Chapter Cases relate major chapter concepts to real business cases and companies, like Kickstarter.

Table of contents

PART 1: DECISION TO BECOME AN ENTREPRENEUR

  1. Introduction to Entrepreneurship

PART 2: DEVELOPING SUCCESSFUL BUSINESS IDEAS

  1. Recognizing Opportunities and Generating Ideas
  2. Feasibility Analysis
  3. Developing an Effective Business Model
  4. Industry and Competitor Analysis
  5. Writing a Business Plan

PART 3: MOVING FROM AN IDEA TO AN ENTREPRENEURIAL FIRM

  1. Preparing the Proper Ethical and Legal Foundation
  2. Assessing a New Venture's Financial Strength and Viability
  3. Building a New-Venture Team
  4. Getting Financing or Funding

PART 4: MANAGING AND GROWING AN ENTREPRENEURIAL FIRM

  1. Unique Marketing Issues
  2. The Importance of Intellectual Property
  3. Preparing for and Evaluating the Challenges of Growth
  4. Strategies for Firm Growth
  5. Franchising

Author bios

About our authors

Bruce R. Barringer is a Professor and Department Head for the School of Entrepreneurship at Oklahoma State University. He also holds the N. Malone Mitchell Jr. and the Student Ventures chairs. Barringer received his PhD from the University of Missouri and his MBA from Iowa State University. His research interests include feasibility analysis, firm growth, corporate entrepreneurship, and the impact of interorganizational relationships on business organizations. Over the years, he has worked with a number of technology-based incubators and student-led entrepreneurship activities and clubs.

Barringer's work has been published in Strategic Management Journal, Journal of Management, Journal of Business Venturing, Journal of Small Business Management, Journal of Developmental Entrepreneurship, and several other outlets. He is the author or coauthor of 5 books, including Entrepreneurship Successfully Launching New Ventures (Pearson, 2019), Preparing Effective Business Plans (Pearson, 2015), Launching a Business The First 100 Days (Business Expert Press, 2013), The Truth About Starting a Business (FT Press, 2009) and What's Stopping You? Shatter the 9 Most Common Myths Keeping You from Starting Your Own Business (FT Press, 2008). His outside interests include running, trail biking, and swimming.

Duane Ireland is a University Distinguished Professor and holds the Benton Cocanougher Chair in Business in the Mays Business School, Texas A&M University. He also serves as the Executive Associate Dean for the Mays School. Previously, he served as a member of the faculties at University of Richmond, Baylor University, and Oklahoma State University. His research interests include strategic entrepreneurship, entrepreneurship in informal economies, corporate entrepreneurship, and the effective management of organizational resources.

Ireland's research has been published in journals such as Academy of Management Journal, Academy of Management Review, Academy of Management Executive, Academy of Management Perspectives, Academy of Management Annals, Administrative Science Quarterly, Strategic Management Journal, Journal of Management, Strategic Entrepreneurship Journal, Journal of Business Venturing, and Entrepreneurship Theory and Practice, among others. He is a co-author of both scholarly books and textbooks in the areas of entrepreneurship and strategic management.

Ireland has served as a member of editorial review boards for many journals including Academy of Management Journal, Academy of Management Review, Journal of Management, and Journal of Business Venturing. He completed a 3-year term as editor of the Academy of Management Journal and was the 69th president of the Academy of Management. He is a Fellow of the Academy of Management and a Fellow of the Strategic Management Society. He has received a number of awards such as a Lifetime Achievement Award for Scholarship and Research from Mays Business School and a Distinguished Service Award from the Business Policy & Strategy Division of the Academy of Management. Ireland's outside interests include running, reading, and spending time with his family.

Need help?Get in touch

Video
Play
Privacy and cookies
By watching, you agree Pearson can share your viewership data for marketing and analytics for one year, revocable upon changing cookie preferences. Disabling cookies may affect video functionality. More info...

Pearson eTextbook: What’s on the inside just might surprise you

They say you can’t judge a book by its cover. It’s the same with your students. Meet each one right where they are with an engaging, interactive, personalized learning experience that goes beyond the textbook to fit any schedule, any budget, and any lifestyle. 

Digital Learning NOW

Extend your professional development and meet your students where they are with free weekly Digital Learning NOW webinars. Attend live, watch on-demand, or listen at your leisure to expand your teaching strategies. Earn digital professional development badges for attending a live session.

Explore webinars