Published by Pearson (March 8, 2021) © 2022
Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches you how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps you understand how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers.
With added tools in the 9th Edition to help you apply concepts to real-life situations, you'll understand the vital links marketers use to connect and interact with customers.
This publication contains markup to enable structural navigation and compatibility with assistive technologies. Images in the publication are fully described. The publication supports text reflow, is screen-reader friendly, and contains no content hazards known to cause adverse physical reactions.
Inspire engagement through active learning. Revel® integrates interactives and assessments into a compelling digital narrative. By applying concepts as they read, students immerse themselves in learning, deepening their understanding. This mobile, user-friendly platform empowers students to learn and study on the go, anytime, anywhere, on any device.
All in one place. Pearson+ offers instant access to eTextbooks, videos and study tools in one intuitive interface. Students choose how they learn best with enhanced search, audio and flashcards. The Pearson+ app lets them read where life takes them, no wi-fi needed. Students can access Pearson+ through a subscription or their MyLab or Mastering course.