Switch content of the page by the Role togglethe content would be changed according to the role
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 5th edition
Published by Pearson (March 1, 2019) © 2020
- Kevin Lane Keller Dartmouth College
- Vanitha Swaminathan University of Pittsburgh
eTextbook
per month
$74.99
Need help? Get in touch