Philip Kotler

Kevin Lane Keller

A digital version of the text you can personalize and read online or offline.

eTextbook

Marketing Management

A digital version of the text you can personalize and read online or offline. If your instructor has invited you to join a specific Pearson eTextbook course for your class, you will need to purchase your eText through the course invite link they provide.

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This product is a bound, printed text book.

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A loose-leaf, three-hole-punched version of the printed text.

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Marketing Management -- 2019 MyLab Marketing with Pearson eText

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Marketing Management, 15th edition

MyLab via Instant Access

Marketing Management, 15th edition

MyLab via Instant Access

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