Practice of Public Relations, The, 14th edition

Featuring a practical approach that favors reasoning, justification and applications that work, The Practice of Public Relations prepares you for contemporary PR work in the changing landscape of the 21st century. Seitel's writing combines a real-life approach that marries his experience in the field with a light-hearted, energetic prose style.

The 14th Edition includes recent PR cases with an emphasis on diversity and ethics, using examples that span several fields and countries. It remains the most visual text on the market, as well as the most comprehensive in its discussion of social media as it relates to public relations.