Published by Pearson (18 September 2020) © 2021
Price Reduced From: $359.99
This product is expected to ship within 3-6 business days for US and 5-10 business days for Canadian customers.
Price Reduced From: $359.99
This product is expected to ship within 3-6 business days for US and 5-10 business days for Canadian customers.
Price Reduced From: $359.99
This product is expected to ship within 3-6 business days for US and 5-10 business days for Canadian customers.
Price Reduced From: $359.99
This product is expected to ship within 3-6 business days for US and 5-10 business days for Canadian customers.
Advertising & IMC: Principles and Practice presents the strategic use of communications to engage various types of consumers. The text covers advertising, PR, direct marketing, promotion, and more. It uses examples of award-winning brand campaigns, expert contributions, and enduring principles to show you how to execute integrated marketing communications.
And with a new author, the 11th Edition features a significant reorganization and revision of the material. You'll see different marketing communications in action and how they all work together to better connect with customers.
Customize your course to teach your way. MyLab® is a flexible platform merging world-class content with dynamic study tools. It takes a personalized approach designed to ignite each student's unique potential. And, with the freedom it affords to adapt your pedagogy, you can reinforce select concepts and guide students to real results.
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