Cover: Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice, 11th edition

Published by Pearson (September 18th 2020) - Copyright © 2019

  • Sandra Moriarty University of Colorado - Boulder
  • Nancy Mitchell North Carolina State University
  • Charles Wood University of Tulsa
  • William D. Wells University of Minnesota

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ISBN-13: 9780136879428
Advertising & IMC: Principles and Practice
Published 2020
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ISBN-13: 9780135836125
Advertising & IMC: Principles and Practice -- 2019 MyLab Marketing with Pearson eText
Published 2019

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