Advertising & IMC: Principles and Practice, 10th edition

Published by Pearson (March 28, 2014) © 2015

  • Sandra Moriarty University of Colorado - Boulder
  • Nancy Mitchell North Carolina State University
  • William D. Wells University of Minnesota

6-month access

ISBN-13: 9780133575972
2014 MyLab Marketing without Pearson eText for Advertising & IMC: Principles and Practice
Published 2014

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