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Advertising & IMC: Principles and Practice, 10th edition
Published by Pearson (March 28, 2014) © 2015
- Sandra Moriarty University of Colorado - Boulder
- Nancy Mitchell North Carolina State University
- William D. Wells University of Minnesota
6-month access
ISBN-13: 9780133575972
2014 MyLab Marketing without Pearson eText for Advertising & IMC: Principles and Practice
Published 2014
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