Published by Pearson (14 July 2021) © 2022
Price Reduced From: $173.32
Price Reduced From: $173.32
Price Reduced From: $173.32
Applied Behavior Analysis, 3rd Edition, by authors Cooper, Heron, and Heward, is the standard applied behavior analysis textbook for behavior analysts and BCBA exam preparation. By focusing on principles of reinforcement and punishment, plus motivating operations, stimulus control, and verbal behavior, you’ll build the skills to define, measure, and analyze behavior.
By developing an understanding of measurement, functional behavior assessment, and the single-case research designs used to evaluate behavior change (reversal, multielement, multiple baseline, and changing criterion), you’ll learn how to design effective behavior-change interventions and evaluate their outcomes. Through the study of generalization and maintenance, as well as ethics for behavior analysts, you’ll build skills for applying the BACB task list to real-world practice settings while conducting effective, responsible behavioral analyses.
The 3rd Edition covers advances in three interrelated domains of the sciences of behavior: theoretical, basic research, and applied research. A pair of new chapters covers equivalence-based instruction and engineering for emergent learning with nonequivalence relations.
All in one place. Pearson+ offers instant access to eTextbooks, videos and study tools in one intuitive interface. Students choose how they learn best with enhanced search, audio and flashcards. The Pearson+ app lets them read where life takes them, no wi-fi needed. Students can access Pearson+ through a subscription or their MyLab or Mastering course.