Published by Pearson (April 30, 2025) © 2026
Explore how to create effective digital marketing strategies with this industry-leading textbook now in an interactive eTextbook format.
Digital Marketing by Chaffey and Ellis-Chadwick is a comprehensive guide combining academic models and practical skills to prepare you for your career. Learn how digital data and analytics transform communication, personalize marketing and create impactful campaigns from valuable digital consumer insights.
This interactive eBook brings learning to life through case study videos, self-study test questions and simulations of digital marketing scenarios, accessible on or offline, via a computer or mobile app.
Find out more about the benefits of Pearson eTextbooks.
Preface
About the authors
Acknowledgements
Part 1 Digital marketing fundamentals
Part 2 Digital marketing strategy development
Part 3 Digital marketing: implementation and practice
Glossary
Index
Extend learning beyond the classroom. Pearson eText is an easy-to-use digital textbook. It lets students customise how they study and learn with enhanced search and the ability to create flashcards, highlight and add notes all in one place. The mobile app lets students learn wherever life takes them, offline or online.
Customize your course to teach your way. MyLab® is a flexible platform merging world-class content with dynamic study tools. It takes a personalized approach designed to ignite each student's unique potential. And, with the freedom it affords to adapt your pedagogy, you can reinforce select concepts and guide students to real results.