Better Business, 5th edition

Published by Pearson (February 8, 2017) © 2018

  • Michael R. Solomon Saint Joseph's University
  • Mary Anne Poatsy
  • Kendall Martin Montgomery County Community College

Loose-Leaf

$44.99
Permanently unavailable
ISBN-13: 9780134527840
Better Business
Published 2017

Details

  • Print edition
  • Access to MyLab®/Mastering®/Revel® not included

Title overview

Better Business captures the evolving issues and opportunities of business in a stimulating question-and-answer format, preparing you for success in and out of class.

Table of contents

I. Looking at the Business Environment

1. Business Basics

2. Economics and Banking

3. Ethics in Business

4. Business in a Global Economy

 

II. Starting and Structuring a Business

5. Small Business and the Entrepreneur

6. Forms of Business Ownership

 

III. Managing a Business and Employees

7. Business Management and Organization

8. Motivation, Leadership, and Teamwork

9. Human Resource Management

10. Online Business and Technology

11. Production, Operations, and Supply Chain Management

 

IV. Principles of Marketing

12. Marketing and Consumer Behavior

13. Product Development, Branding, and Pricing Strategies

14. Promotion and Distribution

 

V. Principles of Finance

15. Financing and Accounting for Business Operations

16. Investment Opportunities in the Securities Market

 

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