Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself, 3rd edition

Published by Que Publishing (October 19, 2017) © 2018

  • Erik Deckers
  • Kyle Lacy



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Want a new job or career? Need to demonstrate more value to customers or employers? Use today’s hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle Lacy help you use social media to and networking to advance your career, grow your business, and land new job opportunities. From LinkedIn to Facebook, now including Instagram and SnapChat, this book is packed with new techniques and ideas that are practical, easy, and effective. Deckers and Lacy show you how to supercharge all your business and personal relationships…demonstrate that you are the best solution to employers’ or partners’ toughest problems…become a recognized thought leader…and turn your online network into outstanding jobs, great projects, and a fulfilling, profitable career!

  • How to use online and offline networking together to successfully navigate career changes
  • Timely resources for navigating unprecedented turbulence in the job market
  • Now with new tips and case studies

There are several new tools and related strategies, such as Snapchat and Instagram. Google has several new "rules" about search engine optimization that can affect how a person should blog, post videos, and create content on social media.

We also want to replace all the case studies in the 2nd edition with all new studies, including a standup comic who tries out her comedy on Twitter, a professional speaker who books her gigs from YouTube videos, and a writer who went from bread truck driver to global business consultant in five years just by writing, as well as a blogger and podcaster from England and Canada.At the end of each chapter, we have a section called "______ Tips in 140 Characters." We had asked our Twitter networks to share advice with us via Twitter, and then we republished them with the person's Twitter handle. We will update all of these with new tips from new people.

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I Why Should I Care About Self-Promotion?
1 Welcome to the Party
2 How Do You Fit in the Mix?


II Your Network Is Your Castle—Build It
3 Blogging: Telling Your Story
4 LinkedIn: Networking on Steroids
5 Twitter: Sharing in the Conversation
6 Facebook: Developing a Community of Friends
7 Sharing Photos & Videos
8 Other Social Tools
9 Finding Yourself on Search Engines
10 Measuring Success: You Like Me, You Really Like Me!
11 Bringing It All Together: Launching Your Brand


III Promoting Your Brand in the Real World
12 How to Network: Hello,My Name Is...
13 Public Speaking: We Promise You Won’t Die
14 Getting Published: I’m an Author!
15 Personal Branding: Using What You’ve Learned to Land Your Dream Job

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