Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself, 3rd edition

Published by Que Publishing (October 19, 2017) © 2018

  • Erik Deckers
  • Kyle Lacy

eTextbook

$27.59

  • Available for purchase from all major ebook resellers, including InformIT.com.
  • To request a review copy, click on the "Request a Review Copy" button.
$23.99

  • A print text (hardcover or paperback) 
  • Free shipping
  • Also available for purchase as an ebook from all major ebook resellers, including InformIT.com

Want a new job or career? Need to demonstrate more value to customers or employers? Use today’s hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle Lacy help you use social media to and networking to advance your career, grow your business, and land new job opportunities. From LinkedIn to Facebook, now including Instagram and SnapChat, this book is packed with new techniques and ideas that are practical, easy, and effective. Deckers and Lacy show you how to supercharge all your business and personal relationships…demonstrate that you are the best solution to employers’ or partners’ toughest problems…become a recognized thought leader…and turn your online network into outstanding jobs, great projects, and a fulfilling, profitable career!

  • How to use online and offline networking together to successfully navigate career changes
  • Timely resources for navigating unprecedented turbulence in the job market
  • Now with new tips and case studies

There are several new tools and related strategies, such as Snapchat and Instagram. Google has several new "rules" about search engine optimization that can affect how a person should blog, post videos, and create content on social media.

We also want to replace all the case studies in the 2nd edition with all new studies, including a standup comic who tries out her comedy on Twitter, a professional speaker who books her gigs from YouTube videos, and a writer who went from bread truck driver to global business consultant in five years just by writing, as well as a blogger and podcaster from England and Canada.At the end of each chapter, we have a section called "______ Tips in 140 Characters." We had asked our Twitter networks to share advice with us via Twitter, and then we republished them with the person's Twitter handle. We will update all of these with new tips from new people.

The full text downloaded to your computer

With eBooks you can:

  • search for key concepts, words and phrases
  • make highlights and notes as you study
  • share your notes with friends

eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.

Upon purchase, you'll gain instant access to this eBook.

I Why Should I Care About Self-Promotion?
1 Welcome to the Party
2 How Do You Fit in the Mix?

 

II Your Network Is Your Castle—Build It
3 Blogging: Telling Your Story
4 LinkedIn: Networking on Steroids
5 Twitter: Sharing in the Conversation
6 Facebook: Developing a Community of Friends
7 Sharing Photos & Videos
8 Other Social Tools
9 Finding Yourself on Search Engines
10 Measuring Success: You Like Me, You Really Like Me!
11 Bringing It All Together: Launching Your Brand

 

III Promoting Your Brand in the Real World
12 How to Network: Hello,My Name Is...
13 Public Speaking: We Promise You Won’t Die
14 Getting Published: I’m an Author!
15 Personal Branding: Using What You’ve Learned to Land Your Dream Job

Need help? Get in touch

Video
Play
Privacy and cookies
By watching, you agree Pearson can share your viewership data for marketing and analytics for one year, revocable by deleting your cookies.

Pearson eTextbook: What’s on the inside just might surprise you

They say you can’t judge a book by its cover. It’s the same with your students. Meet each one right where they are with an engaging, interactive, personalized learning experience that goes beyond the textbook to fit any schedule, any budget, and any lifestyle.