Part 1: Focusing on Behaviors to Build Valuable Products
Chapter 1: Measuring Usage is Only the Beginning
Chapter 2: Exploring The Value of Measuring User Outcomes
Chapter 3: Connecting User Behavior to Business Outcomes
Chapter 4: Ensuring Features Make an Impact
Part 2: Starting an Impact Mindset Culture Change with a Single Project
Chapter 5: Defining the Feature’s Purpose (FIA Step 1)
Chapter 6: Establishing Beliefs About Outcomes with Hypotheses (FIA Step 2)
Chapter 7: Scoping the Right Measurements (FIA Step 3, Part 1)
Chapter 8: Building Data Collection Systems (FIA Step 3, Part 2)
Chapter 9: Conducting the Experiment (FIA Step 4, Part 1)
Chapter 10: Generating Insights from Experiment Data (FIA Step 4, Part 2)
Chapter 11: Actions Based on the FIA Results (FIA Step 5)
Chapter 12: Starting a Feature Impact Analysis Today
Part 3: Expanding from a single project to a philosophy change
Chapter 13: Establishing a Path to the Impact Mindset Future
Chapter 14: Building a Strategic Roadmap
Chapter 15: Creating a Cultural Change
Chapter 16: Connecting to a Vision
Glossary
