Published by Pearson (February 3, 2026) © 2027
Business Analytics, Data Science and AI: A Managerial Approach provides a complete guide to understanding and applying the technologies that drive business today. The text introduces the essentials of descriptive, predictive and prescriptive analytics as used in the business world. Vignettes and cases illustrate the real-world capabilities and costs of data science and analytics, as well as the latest advances in AI.
The 6th Edition offers coverage of emerging components of modern-day business decision systems such as deep learning, robotics, agentic AI and more. Other topics receiving fresh coverage include analytics applications in the gaming industry as well as geospatial and cloud-based analytics.
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