Published by Pearson (July 15, 2020) © 2020
Business Analytics teaches the fundamental concepts of modern business analytics and provides vital tools in understanding how data analysis works in today's organizations. Author James Evans takes a fair and comprehensive approach, examining business analytics from both descriptive and predictive perspectives. You'll learn how to apply basic principles, communicate with analytics professionals, and effectively use and interpret analytic models to make better business decisions. And included access to analytics software gives you real-world experience and career-focused value.
As such, the 3rd Edition has gone through an extensive revision and now relies solely on Excel®. Additionally, Analytic Solver can now be found in online supplements to accommodate any new software updates, to prepare you to use these same tools when you graduate.
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