Business in Action, 8th edition

Published by Pearson (January 22, 2016) © 2017

  • Courtland L. Bovee C. Allen Paul Distinguished Chair, Grossman College
  • John Thill Communication Specialists of America
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Details

  • A print edition

Table of contents

1. Developing a Business Mindset

2. Understanding Basic Economics

3. The Global Marketplace

4. Business Ethics and Corporate Social Responsibility

5. Forms of Ownership

6. Entrepreneurship and Small-Business Ownership

7. Management Roles, Functions, and Skills

8. Organization and Teamwork

9. Production Systems

10. Employee Motivation

11. Human Resources Management

12. Labor Relations

13. The Art and Science of Marketing

14. Product and Pricing Strategies

15. Distribution and Marketing Logistics

16. Customer Communication

17. Financial Information and Accounting Concepts

18. Financial Management

19. Financial Markets and Investment Strategies

20. The Money Supply and Banking Systems

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