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Consumer Behavior: Buying, Having, Being, 14th edition

Published by Pearson (December 28, 2023) © 2025

  • Michael R. Solomon Saint Joseph's University
  • Cristel Antonia Russell Pepperdine University
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Consumer Behavior: Buying, Having, and Being covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class.

Featuring new co-author, Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice.

SECTION 1: FOUNDATIONS OF CONSUMER BEHAVIOR

  1. Buying, Having, and Being: An Introduction to Consumer Behavior
  2. Consumer Ethics, the Marketplace, and the Planet

SECTION 2: MAKING SENSE OF THE WORLD

  1. Perceiving and Making Meaning
  2. Learning, Remembering and Knowing
  3. Motivation

SECTION 3: BUYING AND HAVING: CHOOSING AND USING PRODUCTS

  1. Attitudes and How to Change Them
  2. Deciding
  3. Buying, Using, and Disposing

SECTION 4: BEING: USING PRODUCTS TO CREATE AND COMMUNICATE IDENTITY

  1. Identity and the Self
  2. Personality, Lifestyles, and Values
  3. Social and Cultural Identity

SECTION 5: BELONGING

  1. How Groups Define Us
  2. Social Class and Status
  3. Culture

APPENDICES

  1. Data Cases
  2. Careers in Consumer Research
  3. Consumer Research Methods
  4. Sources of Secondary Data

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