Don't Make Me Think, Rev 4: A Common Sense Approach to User Experience Design, 4th edition

1          13 years later… Another edition? So soon? What’s your hurry?

2          A brief history of UX design: Reading time: 9-1/2 minutes  

3          Heads up: A few travel tips for the road ahead  

4          Don’t make me think! Krug’s First Law of UX Design        

5          How we really use the web: Moving fast, satisficing, and muddling through       

6          Billboard Design 101: Designing for people in a hurry         

7          Animal, Vegetable, or Mineral? Users love mindless choices  

8          Omit needless words: The art of not writing for the Web    

9          The Big Bang Theory of UX design: The importance of getting users off on the right foot

10        “The Farmer and the Cowman Should Be Friends”: Why so many arguments about UX design are a waste of time        

11        Usability testing on a dollar a day: Keeping testing simple so you do enough of it         

12        DIY Usability Testing: The step-by-step instructions 

13        DIY Debriefing: Deciding what to fix  

14        Quant vs. and Qual: Better together

15        UX, say hello to AI: What you need to know         

16        Doing the right thing: How to keep your UX job and do good work without selling your soul      

17        Be of good cheer: A few encouraging words