Don't Make Me Think, Rev 4: A Common Sense Approach to User Experience Design, 4th edition

1          13 years later… Another edition? So soon? What's your hurry?

2          A brief history of UX design: Reading time: 9-1/2 minutes. Trust me: It'll help.  

3          Heads up: A few travel tips for the road ahead  

4          Don’t make me think! Krug's first law of user experience design        

5          How we really use the web: Moving fast, satisficing, and muddling through       

6          Billboard Design 101: Designing for people in a hurry         

7          Animal, vegetable, or mineral? Users like mindless choices  

8          Omit needless words: The art of writing less   

9          The Big Bang Theory of UX design: The importance of getting users off on the right foot

10        The Farmer and The Cowman: Why so many arguments about usability are a waste of time, and how to avoid them       

11        Usability testing on a dollar a day: Keeping testing simple so you do enough of it         

12        DIY Usability Testing: The step-by-step instructions 

13        DIY Debriefing: Deciding what to fix  

14        Quant vs. and Qual: Better together

15        We are the Lorax: We speak for the trees         

16        UX, say hello to AI!: Frequently asked questions