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E-Commerce 2019: Business, Technology and Society, 15th edition
Published by Pearson (January 31, 2019) © 2020
- Kenneth C. Laudon New York University
- Carol Guercio Traver Azimuth Interactive , New York University
Price Reduced From: $286.65
E-commerce 2019 is the most up-to-date, comprehensive overview of e-commerce today. The text provides you with an in-depth, thought-provoking introduction with a focus on key concepts and the latest empirical and financial data. You'll benefit from hundreds of examples (from companies such as Facebook®, Google®, Twitter® and Amazon®) that illustrate how e-commerce is altering business practices and driving shifts in the global economy.
The 15th Edition, including its data, figures, and tables, has been updated through October 2018. Topic made current through additional updates include privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, internet sales taxes, and intellectual property.
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