Now with the AI-powered study tool

Economics of Managerial Decisions, The, 1st edition

Published by Pearson (September 18, 2020) © 2021

  • Roger Blair
  • Mark Rush

In this eTextbook — More ways to learn

  • More flexible. Start learning right away, on any device.
  • More supportive. Get AI explanations and practice questions (select titles).
  • More interactive. Bring learning to life with audio, videos, and diagrams.
  • More memorable. Make concepts stick with highlights, search, notes, and flashcards.
  • More understandable. Translate text into 100+ languages with one tap.

In this eTextbook — More ways to learn

  • More flexible. Start learning right away, on any device.
  • More supportive. Get AI explanations and practice questions (select titles).
  • More interactive. Bring learning to life with audio, videos, and diagrams.
  • More memorable. Make concepts stick with highlights, search, notes, and flashcards.
  • More understandable. Translate text into 100+ languages with one tap.

In this eTextbook — More ways to learn

  • More flexible. Start learning right away, on any device.
  • More supportive. Get AI explanations and practice questions (select titles).
  • More interactive. Bring learning to life with audio, videos, and diagrams.
  • More memorable. Make concepts stick with highlights, search, notes, and flashcards.
  • More understandable. Translate text into 100+ languages with one tap.

In this eTextbook — More ways to learn

  • More flexible. Start learning right away, on any device.
  • More supportive. Get AI explanations and practice questions (select titles).
  • More interactive. Bring learning to life with audio, videos, and diagrams.
  • More memorable. Make concepts stick with highlights, search, notes, and flashcards.
  • More understandable. Translate text into 100+ languages with one tap.

Title overview

The Economics of Managerial Decisions shows you how to make smart business decisions by blending the qualitative and quantitative aspects of the course. Using examples from different organizations and sectors of the economy, the authors present real examples and scenarios, showing you how the theory is applied in different contexts.

Auto-Graded Excel Projects and Decision-Making Mini-Sims in the 1st Edition help you practice and master these skills. As a result, you will not only understand, but will also be able to apply, the economics of making a managerial decision.

Table of contents

PART I: ECONOMIC FOUNDATIONS

  1. Managerial Economics and Decision Making
  2. Demand and Supply
  3. Measuring and Using Demand

PART II: MARKET STRUCTURES AND MANAGERIAL DECISIONS

  1. Production and Costs
  2. Perfect Competition
  3. Monopoly and Monopolistic Competition
  4. Cartels and Oligopoly
  5. Game Theory and Oligopoly
  6. A Manager’s Guide to Antitrust Policy

PART III: MANAGERIAL DECISIONS

  1. Advanced Pricing Decisions
  2. Decisions About Vertical Integration and Distribution
  3. Decisions About Production, Products, and Location
  4. Marketing Decisions: Advertising and Promotion
  5. Business Decisions Under Uncertainty
  6. Managerial Decisions About Information
  7. Using Present Value to Make Multi-Period Managerial Decisions

The following content is posted on www.pearsonhighered.com:

  • WEB APPENDIX: The Business Plan
  • WEB CHAPTER: Franchising Decisions

Author bios

This publication contains markup to enable structural navigation and compatibility with assistive technologies. Images in the publication MAY NOT be fully described, which is a barrier to those who rely on alternative text descriptions. The publication supports text reflow and contains no content hazards known to cause adverse physical reactions.

Need help?Get in touch