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Essentials of Strategic Management, 5th edition

Published by Pearson (July 14, 2021) © 2011

  • J David Hunger
  • Thomas L. Wheelen
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Essentials of Strategic Management gets straight to the heart of important strategic management concepts. This brief text uses cases, simulations, and concise explanations to introduce you to the most important concepts and techniques every manager should know.

Brief Contents

Part 1: Introduction to Strategic Management

  • Chapter 1: Basic Concepts of Strategic Management
  • Chapter 2: Corporate Governance, Ethics, and Social Responsibility

Part 2: Scanning the Environment

  • Chapter 3: Environmental Scanning and Industry Analysis
  • Chapter 4: Internal Scanning: Organizational Analysis

Part 3: Strategy Formulation

  • Chapter 5: Strategy Formulation: Situation Analysis and Business Strategy
  • Chapter 6: Strategy Formulation: Corporate Strategy
  • Chapter 7: Strategy Formulation: Functional Strategy and Strategic Choice

Part 4: Strategy Implementation and Control

  • Chapter 8: Strategy Implementation: Organizing for Action
  • Chapter 9: Strategy Implementation: Staffing and Leading
  • Chapter 10: Evaluation and Control

Part 5: Introduction to Case Analysis

  • Chapter 11: Suggestions for Case Analysis

Appendix A: Suggested Techniques for Case Analysis and Presentation

Appendix B: Resources for Case Research

Appendix C: Strategic Audit of a Corporation

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