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Fame and Fortune: How Successful Companies Build Winning Reputations, 1st edition

Published by FT Press (August 6, 2003) © 2004

  • Charles J. Fombrun The Reputation Institute
  • Cees B. M. Van Riel Erasmus University, Rotterdam, Netherlands

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ISBN-13: 9780137144419
Fame and Fortune: How Successful Companies Build Winning Reputations
Published 2003

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